Big Hit new corporate name, B.I comeback after 2 years of hiatus and more | MUSIC RANK NEWS

 

Afgan release new song featuring Jackson Wang of GOT 7.

Last March 18 Jackson Wang and Indonesian singer Afgan drop some teasers for their upcoming collaboration. The collaboration track “M.I. A” is an English R&B song about assuring someone of your feelings. The music video for “M.I.A” will drop this March 20 on Afgan’s Official YouTube Channel and have dramatic, R&B melody.

Afgan revealed on his Instagram that he met Jackson Wang way back in 2019 and completed the slinky track about a year ago, but due to the pandemic, they decided to hold the release date of it. In a press statement the Indonesian singer stated, “My producer, The Aristocrats, were showing me a selection of beats, and the intro of “M.I.A.” came across and it instantly felt like my sound. It’s a feel-good song and I think at this time in the world, we need more songs like this.” The Indonesia singer added that the Music video shoot was fun, they got to play out their fantasies and able to show their seductive side.

Last February, Afgan became the second Indonesian act to sign with US label EMPIRE alongside Ramengvrl, making his international debut with the single ‘Say I’m Sorry’ after a 13-year stint in the Indonesian circuit.

Following the track’s release, Afgan appeared alongside the likes of Benjamin Kheng and Estelle Fly and more at the third TikTok Music Night in mid-February.

B.I release a meaningful and heartwarming album “Midnight Blue (LOVE STREAMING)”.

The former member of iKON B.I release a new album after two years of hiatus in the K-POP industry.  B.I describe his new song as "a warm embrace to the audience". The Midnight Blue Music Video is an emotional ballad dropped with an equally touching animated video. The album has three tracks; Midnight Blue, Remember Me and Blossom all proceeds from the album will be donated to a non-profitable Humanitarian aid organization “World Vision” that aim to support children in crisis across the globe. The title track ‘Midnight Blue’ gives a warm embrace to the listeners with a calm piano melody and warm vocal tone.  This also B. I’s first solo release following his departure from his former boyband iKON in June 2019. Before he leaves the group B.I is known for co-written and producing most of iKON’s discographies. Last September of 2020, B.I officially appointed as the executive director of the agency IOK Company. The South Korean Artist also established his own label the “131 Label” that will be releasing his future song releases.

Singaporean Singer Dru Chen unveiled a groovy new single.

Dru Chen release a new single ‘Replay’ a love song for all ages and the track was the first song of Dru Chen this year. The song is written with the help of his fellow Singaporean artists Gentle Bones, Jesse Bear and Kathy Hinch, Chen. The song infectious new tune describes of wanting to rewind time and “replay” the first time you meet someone special. It also features a thick bassline set against keyboards, intricate electronic guitar chords, and vibrant synths.

According to Chen the track is a nostalgic look at love discovered and renewed through the VHS tinted lens of a 1990’s kid who grew up with neo-soul music, high-top sneakers, and baggy jeans. He also gave high praise to the other songwriters who work on this song and said, “Jesse Bear blessed us with the seed of the composition, and Joel Tan a.k.a Gentle Bones shaped it with contribution from myself and Kathy Hinch into what it is today – a true pocket soul jam.”

‘Replay’ is the follow-up to Chen’s previous single, ‘Givin’ It Up’. That track, which was released in late October, featured two collaborators of the late icon Prince: keyboardist, producer and singer-songwriter Dr. Fink and Indian-Australian guitarist Harts. Dru Chen also credited with co-writing ‘Carnival’, an upcoming theme song for Riot Games’ popular game, League of Legends.

 

Big Hit Entertainment announce new corporate name “HYBE” and more.

On March 19, the company held a New Brand Presentation via the Big Hit Labels YouTube channel. The video explains Big Hit Entertainment new corporate name “HYBE”, which symbolizes “connection, expansion, and relationships.” According to Bang Si-Hyuk and Lenzo Yoon they will not actually be removing Big Hit entity rather HYBE will be a “bigger vessel for Big Hit to nestle in.” Made up of HYBE HQ and HYBE America, the company will consist of HYBE Labels, HYBE Solutions, and HYBE Platforms. While Big Hit Music, BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, and HYBE Labels Japan will be housed under HYBE Labels.

HYBE Solutions will include business units specialized in video content, IP, education, games, and more, while HYBE Platforms will include Weverse Company. Along with the name change, a preview of the company’s new building in Yongsan was revealed. CBO (Chief Brand Officer) Min Hee Jin revealed, “The HYBE space is one that is flexible and reflects the characteristics of an entertainment industry by realizing the values of horizontal communication, flexibility, and connectivity.”

The “Hyper Nomad” concept will accommodate the employees’ different needs but also allow them to easily come together and disperse on a project-by-project basis. Rather than excessive decoration, the building is focused on functionality. Bang Si Hyuk also stated that, “We are embarking on a new journey in HYBE with a new mission, space, and organization structure. But as always, our fundamentals will not change. We will continue to believe in the power of music innovate, the industry, spread positive influence, and bring changes to lifestyles.”

 

Sony Music establish new label for Southeast Asian Artist.

In March 19 Sony Music announce a new regional label in Southeast Asia called has OFFMUTE. The first signees are Filipino singer-songwriter Clara Benin, Malaysian singer Liesl-Mae and Indonesian newcomer Mezzaluna.

The OFFMUTE aims to support emerging artists in developing their music and creative visions by helping them build a pan-regional audience.

Benin from the Philippines already releasing music with Sony Music Philippines in 2020. She is also the most experienced artist signed on the label so far. The Filipina singer debuted in 2015 with the album ‘Human Eyes’. Her last project was the ‘Fragments’ EP, and her most recent release a collaborative single with Singaporean artist Gentle Bones.

The second artist on the label Liesl-Mae from Malaysia has released two songs on Spotify so far; A cover of Don McLean’s ‘Vincent’ and ‘Macaroni Song’ in 2019. She was discovered by Sony Music Malaysia’s A&R team, later joining OFFMUTE and marks her first signing to a label.

And lastly Mezzaluna from Indonesia will release her debut single on OFFMUTE. The Indonesian singer said that her biggest inspiration is Amy Winehouse.

The new label was conceptualized by Sony Music executives during the pandemic and has been in the works for the past six months. It also aims to be collaborative, genre-agnostic and even country-agnostic.

OFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region. It also a gateway for new generation artists in the region to fulfil their potential in the years to come.

OFFMUTE will be signing new artists and announcing them in due course, it was revealed in the press conference.

 

 

 

 

 

 

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