MUSIC RANK EXTRA AWARDS IS NOW MUSIC RANK ASIAN CHOICE AWARDS
The merger of two online awards from MUSIC RANK will endeavor a new era for Asian Music Awards and its future, aligning to New Lake Content Media's vision to further establish the Asia's online music channel. This changes solidify more complex award recognitions for Asian Artist and to strengthen selection committee's ability to include more artists in Asia.
The former owner of MUSIC RANK saw the "Asian Choice Awards" as a new opportunity to promote Asian Music and enhance Asia's entertainment culture on a global scale. However, New Lake Content (NLCM) prefers to focus on a single online award for MUSIC RANK, prioritizing the platform's original mission instead of following that vision. Starting this year, the "Asian Choice Awards" will follow a strategy similar to the "Extra Awards' " previous edition by establishing guidelines and criteria to determine the deserving winners. New Lake Content Media (NLCM) has selected juries from various regions of Asia to provide transparent evaluations of each nominee, with online voting continuing to play an integral role in the process.
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